// new media class

Hye Joo Jun — Association Machine

Measuring Instruments — Winter 2013

Colors have been forgotten in our consciousness. From the innumerable colors that exist, we only know the name of a few. It influences the way we remember colors. In today’s digital world, one can create any color in Photoshop. The colors we see can trigger a variety of reactions and associations in people’s minds. It is not only the meanings of colors as cultural artifacts what influences us, but also the feelings of our individual experiences.I built a tool that imprints the name of the color which is captured from the surface. In this way, we can discover some unknown colors, remember forgotten experiences and create new associations - triggering our imagination.