// new media class


Erik Anton Reinhardt — On a Scale from 1 to 10

Potential Energy — Energy Potential — Winter 2025

Today’s world relationship is defined by reduction, distance and ‘objectivity.’ This way of thinking extends to all aspects of life. Expressing one’s personal experience now seems possible only through uniform standardization. An experience can only be trusted once it has been made comparable—so much so that the original, authentic quality of that experience is lost. This creates a paradox: we only trust our own experiences once we have alienated and negated both ourselves and the very act of experiencing. This also eliminates any expression of justification.
"On a Scale from 1 to 10" is a rating filter where users rate randomly displayed items sourced from other online filters. Its purpose is to collectively and permanently settle, once and for all, what counts on average on a scale of 1 to 10.

https://youtu.be/VHZAOt8lgkI