// new media class

"The Stock o' Clock" displays a new stock photo every minute, 24/7, with a clock synchronised to the current time. Stock photos with clocks often depict people as self-determined, always available as part of a 24/7 work culture.
Affirmatively, one would expect a clear distinction between 'other-determined working time' and 'self-determined free time'. However, working time is subject to a 'free time fetish'. The reason why the characteristics of free time are so attractive in relation to work lies in our paradoxical misperception of free time: even though free time just exists to restore workforce productivity, we still perceive it as a time of freedom. This misperception is exploited, transforming work into the new free time, ultimately 'free work'.