// new media class

Erik Anton Reinhardt — Congratulations, 1000% Entrepreneurial Potential

Carte Blanche — Summer 2022

The entrepreneur as a (pop-)cultural icon shapes a universal ideal of hypomanic personality traits, but also an insecurity of not being enough. Self-help tries to provide help using this ideal that makes help necessary in the first place. This is reflected in self-help measures like self-help literature or free online entrepreneurial potential assessment, with congratulations often given after successful completion.
The registered instructional self-help book “Congratulations, 1000% Entrepreneurial Potential” contains the 1000 most often appearing items+answers. It is self-help in the sense of conveying the entrepreneurial spirit as a universal ideal, but also for successfully completing the online assessments themselves. The book shows the ambiguity between conveyed personality traits and the reason online assessments are legitimized in the first place – insecurity.

16 × 24 cm, 224 pages